Fashion Note.19

Slow fashion refers to clothing that is produced in a more sustainable, fair, and superior quality, which is in direct contrast to fast fashion.

Clothing produced at a slower pace has less environmental impact. Despite its benefits, the slow fashion business model is not as financially lucrative as the fast fashion approach, since stores that carry fewer new items generate lower revenue.

To cope with the pressures associated with fast fashion, some designers have adopted a slow fashion production cycle. They opt for the traditional spring/summer and fall/winter collections, with the occasional resort-wear collection or collaboration to reduce the mental and physical stress of keeping up with fast fashion.

Slow fashion encourages individuals to buy fewer clothes by acknowledging we already own what we "need." The concept of slow fashion recognizes that refraining from shopping is not a viable solution to the fashion industry's problems. Instead, it promotes a move towards a more circular economy as the way forward.